Why F3 Growth?

We assess, build, and run go-to-market engines that scale.

Hard Won Experience

Our F3 partners have been in the seat as CEOs, CROs, CMOs, and COOs. We’ve led startups, scaled public companies, sat on boards, and closed over 15 M&A deals. We know what works, what breaks, and how to fix it.

In the Business and On It

We don’t play the PowerPoint-and-peace-out game. We embed. We lead. We execute. We make the most of what’s there while designing what needs to be. Fast traction, forward momentum.

Full-Stack GTM Talent

Most firms hand you a strategy and hope your team can pull it off. We make our team available to you to ensure execution. Product marketers, designers, digital pros, campaign architects, you get A players, not junior associates with templates.

Purposeful AI

We lead with expertise and bring AI along as a multiplier. Whether we’re optimizing workflows or building agentic tools, it’s always grounded in real-world execution, not tech for tech’s sake.

Who We Work With

We partner with PE firms, operating partners, founders, and CEOs to scale startups and grow portfolio companies.

  • Assess commercial strategy during due diligence
  • Optimize GTM execution pre- and post-acquisition
  • Align underperforming teams
  • Bridge leadership gaps during transition
  • Build a repeatable GTM engine that hits revenue goals and drives valuation

How We Work

We don’t follow trends or frameworks-of-the-month. Our work is rooted in five principles that every growing company has to get right: Strategy, Structure, People, Process, and Technology. These aren’t buzzwords. They’re the foundation of sustainable, scalable growth.

Strategy

Where you're going, and how you plan to get there. We align teams around a clear, measurable vision with one-year goals, three-year targets, KPIs, and values that actually show up in decision-making. No guesswork, no aimless execution.

Structure

How everything fits together. We organize people, budgets, workflows, and systems so the company runs with clarity and speed. Roles are defined, TAM and ICP are real, and every piece knows where it belongs.

People

Right people, right seats, right now. We assess whether your GTM team has the skill, desire, and clarity to deliver. We then help you optimize, upgrade, or restructure. Capability meets accountability.

Process

Repeatable steps that don’t break under pressure. Complete sales and marketing interlock. We document, optimize, and embed the processes that matter most so growth becomes consistent, not chaotic.

Technology

Tools that actually do their job. Not shiny-object bandaids. We cut tool sprawl, integrate what matters, and deploy AI where it drives real leverage.

Testimonials

WHAT CLIENTS SAY

We chose F3 over larger firms because of their specific experience having run sales and marketing organizations throughout their careers. As operators who are now consulting, they are able to move faster and deliver more practical solutions than career consultants who have never actually run a business. I had a strategy, implementation plan, and was well into the actual implementation in the timeframe the larger firms would have taken to simply do an assessment.
Mike SicoliCEO, DQE​ Communications
Outstanding results in a fraction of the time we expected. The AFT team brought expertise and execution that made all the difference in our growth trajectory.
David Chen Founder, InnovateCo
As a repeat founder CEO, I’ve learned a very important lesson. To really scale I need to surround myself with A-players who know their functions better than I ever will. F3 slotted in perfectly to ramp up Zoom Vision’s go-to-market efforts. In addition to the strategic assistance I expected, they also made crucial introductions and even handled all of our tactical branding, website and social media projects. Highly recommended.
Jesse DevlynFounder/CEO, ZoomVision

We chose F3 over larger firms because of their specific experience having run sales and marketing organizations throughout their careers. As operators who are now consulting, they are able to move faster and deliver more practical solutions than career consultants who have never actually run a business. I had a strategy, implementation plan, and was well into the actual implementation in the timeframe the larger firms would have taken to simply do an assessment.

Mike Sicoli

CEO, DQE​ Communications

It’s difficult to remember all the things the F3 team delivered for Waterloo Data. It ran the gamut from a website refresh, a contact data strategy, martech vendor management, content creation and overall campaign planning and execution. They also provided recruiting support and introduced us to partners and clients. They offer a fantastic mix of strategy and tactical delivery.

Matt Brown

CEO, Waterloo Data

As a repeat founder CEO, I’ve learned a very important lesson. To really scale I need to surround myself with A-players who know their functions better than I ever will. F3 slotted in perfectly to ramp up Zoom Vision’s go-to-market efforts. In addition to the strategic assistance I expected, they also made crucial introductions and even handled all of our tactical branding, website and social media projects. Highly recommended.

Jesse Devlyn

Founder/CEO,Zoom Vision

Recent Blogs

More Marketing Isn’t Better Marketing: Rebuilding Go-to-Market as a System

Back to Blog “Real” marketing has always been a closed-loop system. Anyone who has spent time inside the function knows this instinctively. And they know

When Traditional Agencies Fall Short: A Smarter Approach to Go-to-Market

Back to Blog When growth stalls, many companies reach for the familiar solution and hire a marketing agency. It’s the default move. Companies think they

What 2025 Taught Us About AI. What 2026 Will Demand.

Back to Blog 7 trends from the field At this point, everyone’s tired. Tired of LinkedIn thought leadership, empty AI promises, and tools that do

3 GTM Trends We’re Watching Closely Heading Into 2026

Back to Blog At F3 Growth, we work inside revenue teams, not alongside them. Being embedded in startups, scaleups, and mature orgs gives us a

The Process Most Companies Underestimate (or Don’t Understand)

Back to Blog Most companies believe they have a way to systematically track and manage their leads as they flow into their sales pipeline. What

The Foundation of Reliable Marketing Performance

Back to Blog Many marketing organizations believe they are process-driven. They can point to long-standing workflows, outdated documentation, or a shared understanding of “how we

Stop Guessing About Growth

Build a GTM engine that’s aligned, accountable, and built to scale.