Blog – F3 Growth

Autonomous Outbound Scaled, Then it Broke

Autonomous outbound is the AI sales bet that ramped fastest and broke first. The pitch was plausible and exciting. Point an AI SDR agent at a list, let it research,...

Helping the Peoria Humane Society Do More Good

I’m an animal lover. Unfortunately for me, my 13-year-old dog has entered the phase of life where her hobbies consist primarily of sleeping, relocating to a different sleeping location, and...

The Perception Scanner: Formalizing What Everyone Is Already Doing

At some point in the last year, we’ve all heard, “What does AI think of us?” during a meeting. And it is usually followed by someone opening a laptop and...

More Marketing Isn’t Better Marketing: Rebuilding Go-to-Market as a System

“Real” marketing has always been a closed-loop system. Anyone who has spent time inside the function knows this instinctively. And they know more than just how to market, they know...

When Traditional Agencies Fall Short: A Smarter Approach to Go-to-Market

When growth stalls, many companies reach for the familiar solution and hire a marketing agency. It’s the default move. Companies think they need more leads, awareness, a brand refresh, or...

What 2025 Taught Us About AI. What 2026 Will Demand.

At this point, everyone’s tired. Tired of LinkedIn thought leadership, empty AI promises, and tools that do half the job and vendors who claim they’ll 10x output when they can’t...