The AI Flood and the Consequences There is no shortage of tools in modern marketing. In fact, there are too many. For every slice of the customer journey, another app claims to simplify it. Write
(But Don’t Fire Your Developers Yet) AI platforms portray a tantalizing vision. Describe the system you want, and the technology will assemble it for you. This is often called vibe coding, though it goes by
Artificial intelligence is everywhere. Every week, a new platform promises faster audits, smarter outreach, or effortless insights. Yet behind the branding, most tools are indistinguishable. They rely on the same large language models, wrap the
Everywhere you look, the internet is crowded with content that feels eerily similar. Open LinkedIn and you’ll find dozens of posts with the same rhythm, same buzzwords, and same structure. Search for “best practices” in
In the long list of strategic priorities, core values are too often dismissed as ornamental. A branding exercise. A poster on a wall. A set of words recited during onboarding and forgotten thereafter. For some
I’ve had the unique opportunity to work inside dozens of demand generation organizations. Almost without exception, I’ve seen the same pattern: No consistent definitions for lead stages Sales and marketing operating from different assumptions “Contact
