Social selling is not new. Sales professionals have been building trust and staying top of mind long before the digital era. What has changed is the reach, speed, and measurability made possible by platforms like
If you know me, you know I’ve always been an idea guy but never had a burning desire to start my own company. I always thought of myself as a strong operator—someone who could jump
For decades, the path to greater marketing output was linear: hire more people, build more teams, add more channels, scale the machine. Bigger teams meant broader reach. More headcount meant more horsepower. That mindset has
Artificial intelligence has reached a tipping point in marketing. It’s not just experimental anymore—it’s operational. Campaigns launch faster. Content writes itself. Reports generate in seconds. The sheer efficiency is undeniable. But efficiency without intent can
Every week, AI consumes more electricity, racks up more water usage, and fuels more headlines about its planetary toll. Yet for many of us, it’s also the only reason we get to leave work before
Hiring and retaining great talent, especially in marketing, is critical for a successful go-to-market strategy. After all, marketing is the key to revenue growth. With the wrong marketing team in place, the lead funnel (and
