Artificial intelligence has reached a tipping point in marketing. It’s not just experimental anymore—it’s operational. Campaigns launch faster. Content writes itself. Reports generate in seconds. The sheer efficiency is undeniable. But efficiency without intent can
Every week, AI consumes more electricity, racks up more water usage, and fuels more headlines about its planetary toll. Yet for many of us, it’s also the only reason we get to leave work before
Hiring and retaining great talent, especially in marketing, is critical for a successful go-to-market strategy. After all, marketing is the key to revenue growth. With the wrong marketing team in place, the lead funnel (and
Scroll LinkedIn and you’ll find someone offering the answer. A funnel, a prompt pack, a 30-minute webinar that promises to fix your pipeline. The positioning is always the same: plug this in, win the quarter.
Modern B2B marketing isn’t defined by a single strategy or structure. It’s defined by fluidity, collaboration, and adaptability. Marketing leaders must integrate creativity, data, process, and technology across disciplines to meet rising expectations and deliver
Your marketing campaign launched later than planned, but expectations remained high. Now there are troubling signs that the campaign is in danger of missing its number. Lower than anticipated returns from the selected channels make
