Scroll LinkedIn and you’ll find someone offering the answer. A funnel, a prompt pack, a 30-minute webinar that promises to fix your pipeline. The positioning is always the same: plug this in, win the quarter.
Modern B2B marketing isn’t defined by a single strategy or structure. It’s defined by fluidity, collaboration, and adaptability. Marketing leaders must integrate creativity, data, process, and technology across disciplines to meet rising expectations and deliver
Your marketing campaign launched later than planned, but expectations remained high. Now there are troubling signs that the campaign is in danger of missing its number. Lower than anticipated returns from the selected channels make
Salesforce positions itself as the world’s leading CRM and marketing automation platform (MAP), and the company’s undeniable success and accolades would seem to support that claim. But when this is the “best in the industry,”
I’ve worked in tech for a while, and I’m no stranger to the challenges of product limitations or documentation gaps. I get it—companies have priorities, and not every feature will be perfectly built to my
