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Rethinking AI in Marketing: F3’s Perspective on Smarter, Expert-Guided Execution
Artificial intelligence has reached a tipping point in marketing. It’s not just experimental anymore—it’s operational. Campaigns launch faster. Content writes itself. Reports generate in seconds. The sheer efficiency is undeniable....
Anders Carlson
July 18, 2025
8 min read
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AI Efficiency Paradox
Every week, AI consumes more electricity, racks up more water usage, and fuels more headlines about its planetary toll. Yet for many of us, it’s also the only reason we...
Rachel Daggett
July 15, 2025
3 min read
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3 Proven Strategies to Attract Top Revenue Marketers
Hiring and retaining great talent, especially in marketing, is critical for a successful go-to-market strategy. After all, marketing is the key to revenue growth. With the wrong marketing team in...
Christina Nobles
July 7, 2025
5 min read
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When “Following the Playbook” Becomes the Excuse
Scroll LinkedIn and you’ll find someone offering the answer. A funnel, a prompt pack, a 30-minute webinar that promises to fix your pipeline. The positioning is always the same: plug...
Rachel Daggett
July 3, 2025
4 min read
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10 Crucial To‑Dos: A Framework for Successful B2B Marketing Teams in 2025
Modern B2B marketing isn’t defined by a single strategy or structure. It’s defined by fluidity, collaboration, and adaptability. Marketing leaders must integrate creativity, data, process, and technology across disciplines to...
Rachel Daggett
July 3, 2025
3 min read
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Revive Your Faltering Marketing Campaign
Your marketing campaign launched later than planned, but expectations remained high. Now there are troubling signs that the campaign is in danger of missing its number. Lower than anticipated returns...
Christina Nobles
June 18, 2025
4 min read
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