When I took the CEO role at Red Oak, one of my first calls was to F3. I have worked with Jamey Heinze and Layne Levine multiple times in my career. I know and respect both as exceptional leaders in sales and marketing, so it was an easy call to engage F3 to assess and rebuild the marketing engine at Red Oak. Over a 12-month period, the entire F3 team collectively exceeded my expectations. They guided us through a cohesive update of Red Oak’s voice, vision and vibe, including core values, core focus, new logo, and a complete website redesign. In parallel, and even more importantly, they dialed in our demand generation process, channels and tech, and set a high bar for new pipeline creation. Most recently, they led the communication effort around a significant acquisition, and program managed Red Oak’s annual user conference. F3’s approach is unique – immediately rolling up sleeves to deliver results, working in the business while also providing long-term strategic vision.
